(February 5, 2020) – Trans Tech (www.itwtranstech.com), the North American market-leader for pad printing systems, consumables, and supplies, announces the rollout of a new global strategy tightly focused on performing as a Trusted Partner for Product Decoration.
Trans Tech´s new brand identity focuses on every aspect of the company’s business on delivering three core brand values – expertise, efficiency, and reliability. Far from an isolated marketing exercise, these brand values represent the culmination of years of careful listening to customer needs (via interviews and hundreds of employee and customer surveys).
Moving forward, all elements of the company’s business (including new product development, customer service, engineering, billing, shipping, and human resources) are being driven by a shared commitment to performing as a Trusted Partner through regular demonstrations of expertise, efficiency, and reliability.
Strategy in Action
In the weeks and months ahead, customers will see a number of enhancements to products and services designed to enhance expertise, efficiency or reliability.
In preparation for this launch, during 2019 eight different departments at Trans Tech completed more than 20 projects designed to enhance the way the brand delivers expertise, efficiency, and reliability. For example, credit processing was expedited, standardized product manuals made systems easier to use and customers were given access to a new equipment service ticketing service. Dozens of additional projects are scheduled for completion in 2020.
Additionally, Trans Tech updated its visual identity with a new modern logo and a newly updated website (www.itwtranstech.com).
Context: Global Solutions for Product Decoration & Sealing
The strategic focus on performing as a Trusted Partner via expertise, efficiency and reliability is shared by each of the brands in the ITW Industrial Decorating Solutions (IDS) group. Sister brands- United Silicone (www.unitedsilicone.com), CER (www.itwcer.com) and Morlock (www.morlock.de) will be making announcements of their shared new global strategies in 2020.
Trans Tech is the leading North American supplier of pad printing equipment and supplies. With over 40 years of pad printing experience, Trans Tech is known not only for highly efficient pad and digital printers but also for having the largest supply of pad printing consumables and the largest pad printing ink warehouse in North America.
Combining efforts with sister brands Morlock (leading European pad and digital printing brand), United Silicone and CER (leading hot stamping/heat transfer brands in North America and Europe respectively), allows the IDS Family of Brands to stand out as a global Trusted Partner for product decoration across a number of printing platforms.
About Trans Tech
Headquartered in Carol Stream, IL (USA), Trans Tech is a leading manufacturer and supplier of pad printing equipment and consumable supplies. The company’s products are used in a wide range of industries to decorate on three-dimensional objects made of plastic, metal, glass, wood, and other materials. Trans Tech is a wholly-owned subsidiary of Illinois Tool Works Inc. NYSE (ITW), and a brand of ITW Industrial Decorating Solutions (IDS).
Industrial Decorating Solutions (IDS), a division of Illinois Tool Works Inc. NYSE (ITW), is a global manufacturer and supplier of pad printing, hot stamping, heat transfer, and heat seal equipment and consumable supplies. The division consists of four brands – Trans Tech, United Silicone, Morlock, and CER.